The Ask: 
Promote our best-selling bras in a technology-driven campaign, with the main focus being our No-Bounce High-Impact sports bra.  

The Concept: 
Personify each sports bra to convey the end-use in a fun and memorable way, then use real athletes instead of models, and put the bras to the test. 

The Tagline: Support For Every Sport

Deliverables: Email campaign, social posts, retail displays, landing page assets, video.